Online Shopping: Realities vs Expectations

The growth of eCommerce in the past 2 decades has seen unprecedented growth across various industries. This growth has urged businesses and enterprises to shift a major stratum of their sales efforts online.

Online shopping has established itself as one of the fastest-growing industries in the world. Especially during times like today’s, online shopping has become a major player in keeping the world economy stable and businesses alive. B2B eCommerce sales recorded a mind-boggling revenue of over $12 trillion in 2019, and is expected to grow at a CAGR of over 20% in 2020-2025.

But, businesses are constantly under the pressure to keep up with the evolving technologies, multiple updates, new customer habits, and much more. To keep pace with all the developments happening in the marketplace, there are two sides to online shopping for businesses and consumers – Reality and Expectations.

Expectations – Too Much or Practical?

Businesses often expect their revenue to grow exponentially if they shift their operations online. They expect that just building and launching an eCommerce website with the help of an eCommerce web development company in Dubai (if you’re in the middle-eastern region) would do the job of elevating their revenue. 

Businesses who already have a good brand image also expect that they won’t need to work much on building a website and making it trendy to attract customers. Moreover, businesses also expect that a single-channel approach would work for them as they don’t have complicated operational processes.

Reality – Relevant and Tough Pill to Swallow

While the aforementioned expectations are not a bad thing to have, aiming to understand the intricacies of the website development process can clear many things. For instance, eCommerce online shopping websites require prolonged efforts to even start showing some benefits. eCommerce website development in Dubai is a good example of this. An eCommerce web development company creates an entire strategy for building an online shopping portal or website for its clients, keeping in mind their long-term goals, the kind of growth they can expect, and much more.

Additionally, the game of eCommerce shopping has evolved in the past decade, and has made the buying process very complex. This development demands online shopping portals or websites to adapt to an omnichannel approach. Finding which channels your potential customers are in, sharing engaging and attractive content on different channels to attract more customers, etc., are all the steps that will ultimately help your online shopping platform to thrive.

One more reality that businesses have to accept in order to optimally grow in the eCommerce space is that traditional marketing methods have to be infused with contemporary methods. Some of the ways this can be done are:

  • 1. Good website architecture and design will make the user experience more engaging and satisfactory. You can collaborate with companies like ParamInfo, that provide eCommerce web design services in Dubai and other countries.
  • 2. Invest in a good SEO partner, who can keep your website/portal up to date with all the search engine guidelines, while also improving your visibility on the search engines.
  • 3. Social media channels can be leveraged to push marketing efforts on for enhancing your brand image and awareness.
  • 4. Customer support can be offered via many automated methods such as chatbots, live chats, emails, IVRs, etc.
  • 5. Customers who have been acquired or retained can be offered with various different incentives like automated discounts, future offers, and much more to build customer loyalty.

Online Shopping – The Now and the Future

According to research, 62% of online buyers are expected to shop online at least once a month. This number is expected to grow to over 80% in 2020, considering the major lifestyle shift the world has experienced amidst the lockdown.

Businesses need to understand that their online shopping platforms can only be as good as their efforts. Having expectations is normal, but creating comprehensively researched strategies to make those expectations the reality is practical.

The best way that businesses can successfully establish an online presence in the eCommerce marketplace is through working with a company like ParamInfo that offers world-class services in eCommerce website development in Dubai.

Contact us today to get in touch with our team of eCommerce web developers in Dubai and explore a multitude of options to build a formidable online shopping experience for your customers.